I used to look down (in a mild way) upon friends and family not into this sort of thing, until I realised that they were happier that way. Most seem to tolerate short flights, and don't want to think about them. Most have no idea you can select seats in advance and can't be bothered to try, or even change the auto-chosen seat at check in. Most don't know that lounges exist, have never heard of Fast Track security or any of the other little perks that make my journeys so much more tolerable. Best not to argue, but smile sweetly.