It's better than Spirit.

That could be the new slogan.
They've cut out all drink service except $2.99 water bottles. You had to pay for it before (e.g. even a diet Coke with ice was $2.99 for the whole can). But it'll be nice when they can bring that back, and on LAS flights they'd get a few people spending $30+ on beer/booze multi-quantity deals, which I'm sure made them some money.