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Old Oct 21, 2004 | 9:43 am
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SEA_Tigger
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Boeing Lands 7E8 and 738 Deal with New US Airline

The Boeing Company [NYSE: BA] today confirmed Primaris Airlines, Inc. has chosen the Boeing 7E7-8 Dreamliner and the 737-800 for the airlines' future fleet development.

The airline announced plans to purchase 20 737-800s and 20 7E7-8s, with options for an additional 25 737-800s and 15 7E7-8s. The firm purchases would be worth approximately $3.8 billion at list prices. Contract negotiations are expected to conclude later this year. Deliveries of the 737-800s will begin in 2007 and the 7E7-8s in 2010.

Primaris is an emerging commercial airline offering distinctive value for business travelers. Primaris plans to equip the Next-Generation 737s with 94 seats in an all business class, while the 7E7s will seat approximately 150 passengers in an all business class. The U.S. domestic carrier intends to build a route structure serving domestic and international business travelers starting in 2005.
Boeing News Release - http://www.boeing.com/news/releases/...r_041021g.html



While I am happy for Boeing that they landed this deal, previous "premium airlines" have not fared well at all, and in economic environments far more friendly to them then the current one could be to Primaris. Then again, LH is seeing good success with PrivatAir, so maybe there is a market to be tapped here.
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