Follow-ups with the customers increase the likelihood of the customer giving you repeat business, irrespective of whether you use the feedback to improve the product or not.
Why would I not want to give more business to a company that genuinely listens to my feedback, reaches out to me, and offers me valuable incentives to return. You call that "marketing" I call it excellent customer service driving loyalty.
By contrast, sounds like you might be more satisfied with Marriott, where they've stopped sending surveys to elites, don't listent to feedback, and don't care how poorly their guests may be treated :-)
This is nonsense. You are criticizing my preferences, what I like. Or explain me how my behavior is inconsistent with my preferences. Only than it would be justifiable you denouncing me as being "utterly irrational."
Got it. I'm not being "objective" whereas you're just expressing your "preferences" and any commentary on that is "nonsene."
