Originally Posted by
Kacee
If you define any and all customer engagement as "marketing," then yes
First sentence of wikipedia entry on marketing: "
Marketing refers to activities a
company undertakes to promote the buying or selling of a product, service, or good."
This is what this is. Follow-ups with the customers increase the likelihood of the customer giving you repeat business, irrespective of whether you use the feedback to improve the product or not.
but not all marketing is objectionable. This is the kind that most of us welcome because it materially improves our experience as customers, both individually and in the aggregate.
That's the kind of customer engagement you're missing out on based on an utterly irrational objection to "marketing" emails.
This is nonsense. You are criticizing my preferences, what I like. Or explain me how my behavior is inconsistent with my preferences. Only than it would be justifiable you denouncing me as being "utterly irrational."