Originally Posted by
GUWonder
An FT site administrator in the know said this in a thread about two weeks ago:
So some of the effects of the pandemic: more/intrusive video ads in the threads for those who aren't FT members and/or aren't logged-in FT members; and now there are commercially "sponsored" threads tossed into the listing of the threads on the forums.
Adjustments in the face of a changed revenue picture for FT during this pandemic.
I suspect the biggest issue is revenue drop from credit card marketing - which is the number one money maker by far. I also think there are long term issues - users are aging and not being replaced by the younger crowd. E.g. my kids get info from social media and apps.