Originally Posted by
Confus
...There’s a distinct subset of customers for whom courtesy and correct address is important, regardless of whether you, I or the man down the street thinks it should be...
I don't doubt it. Equally, there must be another distinct subset for whom their 'correct' address would be entirely different. There is no right or wrong, but you can see the challenges that BA faces and that is presumably why they have diversified into the realms of 'hey' for
some communications.