I think the pandemic just speeded up the inevitable of devaluing business FFers. In part, because of corporate contracts and travel compliance software many FFers don't have the sole discretion to be loyal to AA. I am sure there are plenty of things people do to try force travel to one program. But the people I know that travel the most seem to have very little control of the flights they are on. I think businesses have done a good job controlling travel costs, some even try to get the credit card transaction benefits now. It's no longer lucrative to bribe the road warrior, since they don't have the ability to move to a high margin product. I think it will be come much more targeted in the future. I have my limited leisure flying (mostly J) GF FF account come to my email and the offers she gets are much different and better than I get as a moderate spend EXP.