Hi Joel, '"working as it's supposed to" and "little annoying" shouldn't be acceptable to you (or your ad partner) when user feedback is:
"turned your site into something similar to the click bait Facebook ad sites"
"the perfect way to turn people off"
"I give up..."
"What a bummer, used to visit daily."
If a handful of us have ventured into technical support to raise this, thousands others must be feeling the same way. Genuinely hope you don't accept this as OK.