KOA-SFO UA643 seemed like kind of a (....) yesterday. They made the announcement about boarding by rows, then proceeded to board

1.) UMs
2.) those needing extra time
3.) families with children under 2
4.) active duty mil

GA then announced they were open for "general boarding" starting with first class, a reminder to stay seated until your row was called (entirely ignored), and at the end of the comment a welcome to "1Ks and golds"