Originally Posted by
DenverBrian
The same marketing dunderheads who came up with "Bonvoy" would looooooooove to fleece Marriott again on a name change. They get paid for the initial product. If they can convince similar dunderheads that a new (likely even dumber) name would be cool just a couple years after Bonvoy - they'll jump on that bait faster than a mouse on cheese.
Absolutely. It's commonly believed that the same management consultancy created both Song at Delta and Ted at United. Same bad strategy. Two lucrative projects. Just need to be very diligent about proofing all of your Ctrl+F edit/replace work...