Originally Posted by GUWonder

I seriously doubt that half of the 2016 total hotel nights in the EU were consumed by US visitors. There are lots of hotel beds across Europe at places where American tourists are a minority during most or all of the year. Any person or group that runs a report saying half of EU hotel room nights in 2016 were consumed by US visitors probably should go find out why card transaction data for so many hotels would tell a different story.

Even in English-speaker-friendly Scandinavia, US tourists in recent years have never been even close to occupying 20% of the hotel room nights in the region.

Of the European hotels' owners among my contacts, ordinarily most of them should be able to make by just fine with tourists from within Europe itself; but the issue is that people aren't traveling within Europe like they used to do so -- cross-border intra-Europe business travel is way down; cross-border, intra-Europe leisure travel is way down; and domestic leisure travel is also not what it used to be.