I read an article a number of years ago about how Nestle and other chocolate manufacturers make chocolate in a different manner depending on where it's going. So chocolate for the US market has a different taste and texture versus chocolate for the European market. I love dark chocolate. Milk chocolate that I've bought in Europe is better than milk chocolate I've bought here. Even I can taste the difference between Godiva I've had in the states versus Godiva I've had in Belgium. Especially noticeable with milk or white chocolate. Kit Kat makes a 70% cacao bar that I have found in Canada and Spain. I can't find it in the states. They do have a dark chocolate bar in the states, but it's not the same as the 70% one. For cheap chocolate that tastes pretty good, Dove.