Originally Posted by
13901
I personally think that the pace of innovation is sort of slowing down in terms of airplane hard product. Especially if you want that hard product to actually make money and not turn into a white elephant a la The Residence. Maybe ANA has introduced something different with their J-class seat but, still, it's not as much a step change as lie flat vs cradle was.
I'm also mindful CS is now encroaching into F territory in terms of what the product offers.... to the point they're now beginning to fit doors to F seats in order to make the experience as private a space as in Club. So I completely get BA not wanting to take business away from F.
When comparing to QR, for the most part they don't have to be mindful of F which is why they're all about J and QSuites these days. I'm looking forward to a 'blow your socks off' new F product when BA introduces it. It'll have to be both hard and soft product wise in order to keep people interested. As it stands there's nothing enticing me into F at the moment - everything I need can be accomplished in CS.