Originally Posted by
AutoSlash
Their rack rate pricing may be meh, but their discounted rates can be extremely attractive. We price out thousands of rentals per day on a discounted basis and we can tell you without hesitation that Hertz comes out at the lowest-priced option on quite a few of them and they win the business.
While the FT crowd with status would typically opt for National, the truth is that the vast majority of the traveling public just wants the lowest price possible and they don't even bother with the loyalty programs, which they obviously realize is a mistake once they see the long line to get into a car.
We're certainly not disputing that Hertz has a ton of challenges and service levels have fallen off precipitously but there are
bigger problems facing the rental industry right now and to the average person, getting a rental for their trip at a decent price is the overriding concern.
Thank you for your prompt reply! And for your fabulous website!
I have indeed used Autoslash many times before to get even better deals at Hertz, pre COVID. Some of their best deals were with AAA or ABN rates.
However usually the discount amount was still a reflection off the original - i.e. the lower rates held compared to the competition, but the association discounts made it even better.
It sounds like you’re saying now, they’ve potentially jacked up the rack rate, but the association rates are competitive? If so, that’s funny because who are they targeting with the high rack rates?
Either way, good to know, and thank you for your insight! Very very valuable!