I stopped by a liquor store today to see if they had anything interesting and I was shocked to find that Early Times Bottled in Bond ($25, if memory serves) was in the special cabinet where they keep "rare" and expensive booze and limit quantities you can purchase at one time.

Anyone know what's so special about this $25 bourbon that it must be hidden from the masses?

(Edited to add: forgot to mention that the bottle had two different DSP plant numbers printed on it. BiB whiskies must be distilled during one season at one plant so why the two DSP numbers on one bottle?)