Here is part of the article on today's WSJ on Citibank:

The Citigroup of today was created in 1998, a merger of the consumer-focused Citicorp and the highflying Wall Street bankers at Travelers Group. Executives envisioned a one-stop megabank where companies could manage their finances and globe-hopping travelers could always find a Citi ATM.

Citigroup, which used to be the world’s largest financial-services firm, is struggling to keep up with rivals. While Goldman Sachs Group Inc. and Morgan Stanley are hitting new highs in market value, Citigroup’s is half of what it was in 2006. Its profit and revenue, once roughly double that of other big banks, have now been lapped by JPMorgan Chase & Co. and Bank of America Corp. And last fall, regulators ordered the overhaul of vast systems underpinning its sprawling operations, raising anew questions about the bank’s complexity.

The bank is a giant on Wall Street, in serving multinational corporations and in credit cards. It is second-tier in U.S. consumer banking.

Returns tend to improve with scale in consumer banking, and rivals Bank of America and JPMorgan have supercharged their retail operations with thousands of branches in cities across the country. Citigroup has fewer than 700 branches in just a handful of cities, instead betting on a future of heavily digital banking, including a coming partnership with Google.

Analysts and investors have argued Citigroup needs to restructure, with suggestions such as ditching all of its international consumer operations or buying a U.S. bank. But it is unclear if the immediate plans will be enough to appease critics. The regulatory consent order could bar any sizable acquisition for now.

So far, Citi is not going anywhere with its current focus on global institutional business. Now its new CEO wants to build up the high-net-worth business on a global scale. But that won't change much, in particularly to our US business. Citi just can't add 2,000 branches over the next couple of years. Even with HSBC's exiting US consumer banking, Citi can't even buy that business due to regulatory restrictions.

I do not see much change coming to US credit card and Citigold etc....