Well, I surely miss those stackable x-nights 10k points promos.
My colleagues back then didn't understand why I would stay at a (new) HIX a bit further away over a Novotel nearer to client offices. Ahh those were the days.
While I appreciate that such things won't last (RIP BMI Diamond Club), as others outlined, at least then the rewards one could reap aligned with the name of the program and helped to overlook lack of strong benefits. These days it neither allows for outsized points accruals nor provides strong benefits. YMMV