Originally Posted by
m907
I've never been a fan of Southwest jacking up the prices to an absurd degree in the 1-2 weeks before departure, so I hope that's changing.
No one is a fan, but that used to work its magic on Business travel. Now that the Business travel is not yet back, they might try something different, until they can adjust the system to what it was in 2019. Of course Revenue Management Systems are lost at the moment, as historic s are worth nothing due to the Pandemic.
You will not sell the flight the same way you sold them two year ago, as your demand has completely morphed/changed. Now the booking pace is soooo short due to travelers being afraid of restrictions, like with the International come back PCR Test Mandate. Just look at the UK, that was selling summer 2021 vacations like hot cakes, just to have the government tell the entire group of nations (Great Britan & NI) to stop planning for the summer, as they will not be allowed either to go out or to even come back with heavy penalties or hotel quarantines. How can one Price and Revenue Manage for that if you are EasyJet or Ryanair ...
https://www.cnn.com/travel/article/u...021/index.html
One thing is for sure, WN is and has always been the BEST with complimentary changes and cancellations without fees. that gives you peace of mind and now all legacies have ended up copying WN policies.