Same boat!

IMHO once have lifetime it's really not worth chasing with another, Marriott has a large portfolio gives free breakfast ( outside covid times which will be behind us soon ) and 4pm late checkout, what else is there really? I geuss titanium or top tier other program might get better room upgrade chances, but other than a mega suite a hotel room is a hotel room and it seems to be so random about getting nice upgrades like that! So I've found myself really taking a step back and booking where I want to stay, rather than forcing a stay into the limited offerings of a single hotel chain. Now, while I know you can get cheaper rates save a few bucks if book OTA I don't choose that route rather I still book direct through hotel chain website so earn points ( IHG or Hilton etc ) as sometimes there's some nice bonuses; for example IHG recently had stay twice get a free night. So I look at all those things when booking, and it's really nice to have more options than just one chain: sometimes I just look for the lowest price if just need a bed for one night, or sometimes I'll pick a hotel in a particular location, or maybe sometimes I'll book few stays on a particular chain or brand to meet some bonus points deal etc etc. And I still know if I need to use my plat benefits - 4pm checkout is often what I need - then Marriott app it is