Lol, try working for a hotel and deal with people calling who see this. We price match normally, but it has gotten so bad lately, with TA showing ridiculously low rates, I tell people if they are seeing such a great deal, they need to book it immediately. Then they call back all pissed off thinking I raised the rates while we were on the phone. So yeah, it is an issue all the way around, but I would not really call it a fraud, as it does not get them anything. More like "clickbait".