I know a guy in Florida who owns a small distribution company for what can be only described as a frivolous luxury good, probably the very definition of non-essential.
Last I heard he had "hired" two Canadians to be his representatives in Canada. Both have been freely back and forth to Florida without having to quarantine on return, with a letter that designates them "essential to the business".
But some keep insisting that a once-weekly half-full planeload of triple-tested people who have been outdoors for a week closed in a resort in Cuba, and who will quarantine for 2 weeks when returning, is more dangerous....