The QR video is well-made, and for the first couple of viewings it was entertaining - even for me, someone who has no idea who the footballers are. After that the entertainment drops steeply with each view, until i actively distract myself from watching it.

Entertainment shouldn't be the raison d'être for the video. Neither should airline branding be its aim. It's meant to promote safety: so perhaps better to stick to straightforward informative demonstrations via video or by the crew.


But, no, QR's isn't the worst of this nonsense genre. ISTFlyer is spot on about TK's efforts: the airline has produced some absolute stinkers - the worst of these was the idiotic Lego one, noisy, consfusing and without any sense.