Originally Posted by
kaizen7
The only things that held members from defecting to other program are Marriott own footprint and interesting properties within their portfolio.
Originally Posted by
Kacee
I assume the "article" was written primarily by Marriott's marketing staff, which makes the numerous flat out erroneous/false statements even more remarkable.
The biggest lie of course is the overall premise. It's pretty clear to any objective observer that Marriott Corporate considers footprint and corporate contracts as its biggest strengths, views elites as captives, and will only make positive changes to its program as a matter of absolute competitive necessity.
Through sheer incompetence, or neglect of the long-term aspirations of its most loyal guests, Marriott has managed to turn its trademarked loyalty brand name, Bonv°y™, into a pejorative past participle.
“We've been Bonv°yed!“