Originally Posted by skywalkerLAX

And to be honest I don't see why a hotel should make a big deal about Lifetime members. After all a Lifetime member could be a horrible customer who stays 2-3 nights a year with Marriott while the status holder of the same tier does a hard qualification every year. Business wise it makes more sense to treat active customers better. But this goes a step too far in applying common sense with a company that even treats their $20k Ambassadors like a doormat.