Originally Posted by
khabah
Following up on the above, I just read
this article about how Bonvoy is the "backbone" of Marriott's strategy. They're not interested in giving away "too many free nights", but rather want their guests to wonder "why they would ever join another hotel loyalty program.”
I assume the "article" was written primarily by Marriott's marketing staff, which makes the numerous flat out erroneous/false statements even more remarkable.
The biggest lie of course is the overall premise. It's pretty clear to any objective observer that Marriott Corporate considers footprint and corporate contracts as its biggest strengths, views elites as captives, and will only make positive changes to its program as a matter of absolute competitive necessity.