Turo has its niche but there's only so many specific situations where it makes sense. In my case, I rented a late model WRX STi on it. It was expensive with the insurance but memorable. In that mid-sized city, the most exciting option from the major car rental companies would've been a Volvo wagon or a Chrysler 300. Some situations where Turo makes sense:
- You want to rent a manual transmission car. Extremely rare to find otherwise in the US and Canada.
- As one comment noted, an EV could make sense for carpool access or because gas is very expensive and the hotel might have complimentary charging.
- You're looking for something extremely specific or a guaranteed vehicle. Yes, car rental companies might have a 4Runner or Wrangler, but some guy on Turo might have one actually equipped for offroad adventures rather than having bare minimum winter tires.
- Like Airbnb, Turo prices fluctuate less for peak/off season. In some cities, the majors want extreme rates or don't even have any cars available.