Looks pretty good, however as ever it's the execution of it that counts.
If the sandwiches etc are as good as they look, and they're loaded in sufficient quantity then it should have a good reception. Pre-ordering should mitigate some of the risk of things not being available for the regulars, however the once a year holidaymakers booking through a travel agent won't have a scooby that they need to pre-order their pie.
Also nice to see the partnership with BrewDog has continued as well.