If Starwood had bought Hyatt, lifetime requirements were according to SPG, not by Hyatt. Hyatt LTG is still most expensive loyalty status to achieve. More expensive than MR Bonvoy LTP, HHonors LTD, Star Alliance Gold(SKG), FB LTP(AF/KL) and OneWorld Emerald(BA GfL) combined. That merger would have created by far the best hospitality chain and loyalty program in the world plus we would still have our own SPG lurker William here in FT making the magic when needed.
Apologies for off topic.