https://viewfromthewing.com/google-o...ravel-is-sold/
If they want to get some of those direct bookings, they would need to offer some kind of reward system and make sure to code the credit card transaction as travel. Then it would entice FTers to double-dip on points.
But FTers would still be trying to gain status -- even after the pandemic -- so Google Flights would still need to offer direct links to airline sites for the tickets returned by GF searches.