FlyerTalk Forums - View Single Post - Speculation: Is AA working on a First Class Unbundling Project?
Old Dec 19, 2020 | 10:27 am
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Herb687
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Speculation: Is AA working on a First Class Unbundling Project?

I wonder if AA might have a project in the works to unbundle some first class benefits. If they do, I'm sure it will have some really poorly disguised internal project name; it was always entertaining how obvious AA's internal code names for projects tended to be. But I digress...

Booked a Y ticket the other day because I wanted to turn in a Y receipt for reimbursement before paying for confirmed F out of my own pocket. As soon as it was ticketed, I went to my reservations to rebook into confirmed F. A survey popped up asking me to rank the benefits offered by upgrading to F, both ranking every benefit from 1 to (I think) 7 and then a second page with a totally unimportant to really important type scale.

Doing this from memory but I believe the first class attributes I had to rank were:
  • Extra legroom/space seating
  • "Premium" (their word) food and beverage
  • Free checked bag
  • Early/priority boarding
  • AAdvantage miles/EQM/EQD
  • Seats at front of airplane
  • Lounge access

The second page (important/unimportant) of the survey did offer an option for "I already receive this benefit in another way."

Wonder what further degradations to the domestic F experience might be in the works at AA.
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