Originally Posted by
Boten
From my experience working in the industry, airline CEOs tend not to be the ones creating (or even approving) marketing emails.
True of almost any industry. In a company strongly identified with a founder, perhaps, but in a broadly held, publicly traded corporation like BA, there are armies of marketing people drafting and revising these things to the nth degree, possibly in consultation with any marketing firm that has been hired to work on particular campaign...
I'd be shocked, albeit pleasantly, if someone like Cruz ever had any direct input on this e-mail.