I don't think it was misbranded. I think the hotel itself was designed to compete with the Comfort Suites next door; a basic but nice place that's little more than a place to sleep, which makes sense for an area that offers little more than being a budget lodging alternative for a multi night TDR adventure. They just built it to be too nice.

I'm not sure people will pay a premium for a full-service hotel here. This place makes Hyatt Regency Osaka look like it's the center of the world.