Originally Posted by stimpy
I'm not surprised clueless marketing people are looking into this, but it will never fly (excuse the pun). People want live content. No one will pay for stale content.
Actually, in the particular case that I am referring to, the airline was looking at including it as a value-added offering that would be available at no cost. I agree, offline content would be a hard sell. But, offering it as a no-cost offering would no doubt be better than nothing at all... reading CNN.com right after takeoff... it's as good as live. Of course, I agree - live is better.