I’m trying to figure out what Marriott’s long term strategy is with W Hotels. They keep culling the herd, with another property, the Buckhead (Atlanta) location about to become an Autograph Collection Hotel
https://whatnowatlanta.com/hotel-col...anta-buckhead/
Marriott considers W Hotels part of their luxury portfolio, but not Autograph Hotels. That said, it seems odd to me that W Hotels are put in the same tier as properties in the St. Regis Collection for example.
Are they culling the herd to make it more luxurious? And EDITION, while seeing to try to get a similar customer, couldn’t have a more different vibe. How do those two brands intersect?