I'm actually also thinking of a way for both AY getting some added revenue+getting rid of points:
- Taste of Finnair meal for X euros+1000(or 2000) for delivery
- Meal+delivery for points only
Many customers have small point accrualaccruals but it all piles up in AY's GL as debt of sorts. Many people work from home and are not living in Vantaa.
So, tweaking the numbers, hiring a man+van company to do the delivery you likely get to reasonable cost of delivery/meal and customer using e.g. 1000p does not even know what is the real value of 1000p but free delivery is free.