see:
https://www.nytimes.com/2020/10/10/y...dit-cards.html
Found this article quite interesting. Basically the author makes the point that loyalty programs would not be nearly as valuable if people understood the math behind currencies. While I agree 100%, I think it is more about innumeracy than anything else. I do a lot of math each year trying to understand whether to switch my spend to a cash back card versus a points back card.
In recent years my Southwest Companion Pass has delivered more than $2,500 of value which I would have earned with cash back cards. This said unless things change dramatically between now and December, I will not try to earn a Companion Pass for 2022. I've switched most of my spending to Bonvoy Cards which don't offer sufficient points to be interesting most of the time, but have had enough Covid bonuses.
Any other thoughts on the article?