Yeah, I mean bottom line is UA isn't interested in incurring the cost of figuring out how & implementing free texting on all their planes balanced with how they perceive the benefit of "matching their competition" on this particular service, particularly when they are planning eventually free (well, bundled into fares) general internet access. Regardless, none of this bears at all on the plausibility of the claim that they are not offering free internet now because current technology doesn't yet come close to supporting sufficient bandwidth on all their planes, which is not at all controversial and is obviously true.