Originally Posted by
dlflyer2
New Chase website eliminates all of the previous aspects that allowed the tailoring of information meaningful to the card holder.
Why does Chase not want to engage their consumers when making or initiating these changes?
How do you know they didn’t engage with a subset of their customers for feedback (focus groups etc)? I don’t recall specifically that Chase asked me, but I get constantly inundated by requests for feedback on website usability, interaction, and design. I always decline, though.
When I looked at the website, there is a Feedback feature. Perhaps if enough people send feedback through that mechanism and/or SM, the redesign gets reconsidered.
