Originally Posted by
Mwenenzi
Still extremely surprised the OP does not offer his/her airline management skills to Bain/VA2.0 and package tour operators.
getting bit repetitive, but rule 1 is try to fill aircraft, without having too many loss leader fares & without .......ising the fares. Hidden fares eg. in packages, mean the fares are not .......ised & no benchmark is set in public mind.
I had some idiot say to me, when they saw $100 fare SYD/MEL aren't all seats(in economy) that price ?
Wholesalers could put it in terms like, pay this airfare & get 3 free nights at eg. hilton. Obviously the hilton isn't free, but the airline in peoples minds, isn't discounting, the hotel is.
It's all psychology, not mathematics.