I think we can all agree that a personal touch in hospitality can make all the difference in making a guest feel special. And that line between "I love that they personalize things for me using whatever means available" to "creepy stalking" is different for each individual.
What I don't get are stories like the one arguing over a bottle of water. If one has taken a long trip and one's family is thirsty and the tap water is not potable, then buy a damn bottle of water. What's the sense of arguing over it, demanding it for free?