Originally Posted by Matt4200

I lived in SB for years just moving last year and SB definitely doesn’t have high demand. Their highest demand month is July for the 4th fireworks show which was cancelled. As far as demand due to the college all classes are distance learning so no demand for families to visit. Also they just built 2 Hiltons right next to the campus in Goleta along with a Ritz right there while MarMonte is a good 15 minute drive from UCSB. It’s a good location don’t get me wrong, just I don’t see it as being a Cat 5 like Andaz Papagayo at all. I feel like it’s perfectly placed at a Cat 4 which 15k points are worth $225-$300. I feel like the owners investing so much into the renovation and pressing Hyatt to bump them up to do that had a lot to do with it.