Yes, but if everyone takes that solution BA will go under. Alex Cruz was bleating about how people are scared to fly and the airline will go under unless more people fly. But here we are, all frequent flyers, suggesting that in response to BA's atrocious catering the best thing to do is choose another airline. The simple solution would be for BA to recognise that cost-cutting and making the in-flight experience so miserable is a key reason people aren't flying with them.