And as always Business [Plat] vs. Personal spend...... If you're going to buy widgets, get a Business Plat card and spend $xm..... if travelling and buying expensive stuff and starbucks coffees, get Personal Plat and eventually an invite will come at the lower levels mentioned (being typically multiple 6 figures).....

And on the continent (Europe) criteria are generally lower than UK but also fewer use Amex in general