As a treat, and due to missing our summer holiday this year, my wife and I have seats in First for LHR - SFO return next year, with our 2 kids on the same flights in Club. Different cabins necessitated different bookings, and when trying to reserve the kids seats I was faced with these being chargeable (£96 per seat per leg for the seats I want).

A call into the BAEC Gold line has not resulted in any progress. "I am very sorry, Sir, but there is no way we can help you with this". Apparently they can link the bookings but that wouldn't give me free of charge seating for the children. The only recourse I was offered was to "sent a letter to Customer Services" which I have done. I'm not holding my breath

As a frequent flyer of over 30 years, and also understanding the challenges of running a profitable airline, I am still astounded at the lack of flexibility and common sense in this specific scenario

I fear this is the end of the line for me and BA. I won't be able to being myself to using them for further significant personal and business spend, and my current plans are to wind down flights, let my status and Avios reduce, and actively avoid in the future
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I wondered if anyone else has experienced such a thing, or if I am missing something ?