Some snippets from BA’s Press Release:
British Airways’ award-winning on board magazine, High Life, is moving online to ba.com and will offer access to content for customers before, during and after a flight.
Created with publishing house, Cedar, the magazine will also include a new section for Business Life which will replace the current on-board paper versions of both publications.
The magazine will be emailed to five million Executive Club customers every month and customers can download the magazine on board, using the airline’s in-flight WIFI for free.
*The print edition of High Life will still be available in small quantities in the airline’s lounges and will be sent directly to some of the airline’s frequent flyers.