As I've mentioned before, TK is trying to market their product with their expert hygiene precautions rather than their inflight offerings.
TK is trying a very different business model compared to other carriers, especially the opposite model of QR which has maintained 95%+ of their pre-COVID product at this time.

The reasons below;

- Not allowed to change seats while onboard
- Not providing pillows on all flights
- Reduced catering due to safety reasons
- Not providing a full Business Class experience but asking for the full price ( for the datamark, I don't fly paid Business that often )

plus more of them, are not tempting me to choose TK where I have other choices.