I remember when working for Blockbuster in the 90's, an equipment addition to our stores brought in exclusively to take advantage of the popularity of Tombstone Pizza (Pizza and a movie, a cheap date during the recession) was a small reach in freezer near the check out line. After a year of tepid sales (pun intended) due to high price point, they decided that ice cream novelties would be a better use of the freezer. A smaller price point and a higher profit margin per unit, I think they made a good decision, as our waste was considered high due to people preferring fresh baked pizza rather that from frozen.