FlyerTalk Forums - View Single Post - BA to retire entire B747 fleet
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Old Aug 3, 2020 | 3:53 am
  #637  
BOH
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Originally Posted by Prospero
I absolutely agree with you. Any business case for a farewell flight in today's brutal commercial environment will be a very tough one to fight through. However, I was responding to a different point Dave Noble was making, which is to say the historic significance of the 747 to BA is profound as already noted by BA itself.
I may be misunderstanding something here but wouldn't it be a relatively easy business case if BA were confident they could sell some 1 hour farewell flights at say £500 a pop? Particularly if these were 1-way flights (to CWL for example) then part of the business case is already made as a lot of the costs of this last flight will already have been accounted as part of the 744 fleet withdrawal. There are about 10-12 744s still at LHR that will need to be flown out, these are the ones.

At £500 I do think they would sell out in a matter of hours.. To maintain social distancing. lets say 150 seats on offer at £500 each would generate £75,000 income.....for a flight that has to happen anyway! Up-thread I read BA has had some negative publicity recently re taking delivery of 787 / 350 whilst making thousands redundant (I haven't read this myself)....what great PR BA could create out of this though....maybe a few seats on each flight being auctioned for charity etc etc.

Notwithstanding what others have pointed out, if there is a sudden increase in Covid-19 outbreaks again then of course this would influence things and plans would need to change. But heavily promoted as taking all social distancing into account with a strict limit on # of tickets / charity auction of some seats...plus these flights need to happen anyway (this part I think is really, really key to promote as it mitigates the Greta crowd) I really can't see a negative PR angle at all.
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