Just wanteds to see what everyone thought about some ideas I had for B6's FF program "TrueBlue".

I honestly think that if some changes were made and the program "beefed up" a bit it could win a great deal of elite travelers from soon to be defunct airlines (US Air esp)...

1) Get rid of the 1 yr points expiration
2) Better promotions w/ TrueBlue....i.e partners or double credit for new routings
3) Elite program where most loyal flyers get prefferred boarding/seating and perhaps a 10% kickback of their fare? This could bring B6 more revenue while not hurting them in their wallets too much.
4) Partner w/ low fare or Int'l carrier fot travel redemption etc

Curious what others think